For FIGO’s Spring 2019 lookbook, it was decided that the art direction would take on more colour. We accomplished this by selecting a complimentary colour for each collection. These colours help to segregate each collection within the lookbook, as well as forming a colour identity for each collection. We also used these colours throughout the Spring 2019 Release campaign when the booth displays for Quilt Market Spring 2019 were being designed. Instead of showing the fabric swatches digitally, like we have in the past, the swatches were photographed together to showcase how well each print works together and how the collection coordinates beautifully as a whole.
I am responsible for designing lookbooks and other marketing materials within the FIGO division, including social media, for each release. I collaborated on the art direction for both lookbooks and carried out the photography and layout design independently. View the full lookbooks here: Spring 2018, Fall 2018 & Spring 2019
FIGO Fabrics is the modern division of Northcott, a wholesale fabric company that distributes internationally. FIGO produces fabric with a current aesthetic, embracing what’s trendy and modern.
This is the second lookbook FIGO has produced, one for each collection release. I am responsible for designing lookbooks and other marketing materials, including social media, for each release. I collaborated on the art direction for both lookbooks and carried out the photography and layout design independently. View the full lookbooks here: Spring 2018 & Fall 2018
This small division launched in April 2018 and has been doing extremely well for its short lifespan and going strong. The division won “Best Multiple Booth” award during its debut at International Quilt Market Portland 2018.
Banyan Batiks by Northcott
Northcott Silk Inc. is a wholesale fabric company that distributes internationally. Banyan Batiks is a division of Northcott, offering handmade batiks from Indonesia. The company distributes fine cotton printed fabrics for the quilt, craft and home décor industries.
As the lead marketing graphic designer for Banyan Batiks I am responsible for designing catalogues for each release, occurring quarterly. Banyan Batiks' launch began with it's September 2017 Catalogue, where in I created engaging spreads featuring fabrics and quilts created for that release. I produced two catalogues for the January 2018 release. One catalogue featured the ongoing and re-orderable collections called The Essentials. The second catalogue featured the January 2018 collections.
I also designed the unique branding and title artwork that represent each collection. These catalogues are used by both fabric shop owners and sales representatives. The catalogue is used by the reps as a selling tool and as a visual aid to ease the process of reordering for the shop owners. The charts featured in the back of the catalogue detail how much fabric needs to be purchased for each pattern kit. View the full catalogues here: January 2018, January 2018 Essentials & September 2017.
Editing Thoughts is a visual exploration of how anxiety affects the body and mind. The objective of this project is to bridge the gap between those who suffer from anxiety and those who don’t comprehend the effects of anxiety. This book is meant to aid friends and family of the individual to more deeply understand the physical and mental symptoms of anxiety. The book guides the viewer through a chaotic and disorienting visual journey, simulating anxiety at its worst with the aim of evoking empathy. Editing Thoughts also has a second purpose, this being to encourage healthier thought behaviour. This notion is based on Cognitive Behavioural Therapy (CBT), which aids the individual in identifying negative anxiety-triggering thoughts in the effort to correct and train the brain to think more positively, minimizing anxiety triggers. Editing Thoughts educates both the afflicted and the comprehensively challenged.
Editing Thoughts is a compilation of photographs that simulate the mental and physical strains of which anxiety inflicts. Motion blur is incorporated in many of the photos, imitating the never-still mind and the constant assault of thoughts and involuntary movements provoked by anxiety. The intense shadows used in the black and white photography represents the dark thoughts and the depression that often accompanies anxiety. There are also negative phrases throughout the book, which have been typed out and edited with pen markings that scratch out negative words. This is where CBT is incorporated into the visuals, these phrases become more positive be eliminating the negative words. The phrases are on ripped pieces of paper and are distorted, making them hard to read at times. This is to represent the frustration with anxiety and the ways in which anxiety can distort thoughts.
The yellow windows scattered throughout the book are used to highlight certain aspects of the images, as well as represent fear and happiness. The balance between fear and happiness is a constant struggle for many and it's important to comment on the duality of this chosen hue. Yellow represents fear and cowardice, but it can also represent happiness and light. This colour comments on the goal of becoming happy and the fear of succumbing to anxiety. The slightly irregular shape of the book and unusual material of the book cover is intended to be a little unnerving, causing minor discomfort. The cover of the book is wood painted a glossy black, the contrast between the visual glossiness and the texture of the wood is odd. The covers are left blank, giving no hint to what lays inside. The outward appearance is intended to be enigmatic and unnerving because anxiety also possesses these qualities. Newsprint was used to enhance the grittiness of the photos and add another layer of contrast of textures used throughout the book. The yellow acetate wrapper is used to tie in the yellow windows/boxes within the book as well.
Editing Thoughts really evolved throughout the yearlong process of creating this piece. My initial thoughts on representing anxiety originated with glitch art and digital manipulation. The first prototype of this project was a very experimental book, which included many superfluous and convoluted elements. The prototype had flaps that hid and revealed negative phrases. The distortion was more prominent in the images, where the spreads were cut into three sections and the viewer could flip through the book and distort the images themselves. The project resulted in Editing Thoughts, which became an educational, yet artistic thesis piece, combatting stigma and raising awareness.