The 2025 World Expo: A Sustainable Future project focused on the preliminary creation of an identity for the World Expo that would hypothetically be held in Toronto. The challenges faced in this project were including vital information about the expo and incorporating French as a second language, while trying to express a theme through imagery.
My exploration started with three different themes.
The first expresses a sustainable future, with the overgrown greenery and electrical plugs, these two elements work together to suggest a future with greener energy. This method of approach was more of a representational style.
The second poster suggests to focus more on sustaining life on earth rather than sustaining profit. This method of approach is in the symbolic style. This imagery was inspired by the saying “When the last tree is cut down, the last fish eaten, and the last stream poisoned, you will realize you cannot eat money."
The third poster represents the earth melting, which suggests global warming as an issue. The sunk areas of the globe also mimic the imagery of a precious gem. This method of approach was inspired by abstraction.
The last poster is the finalized and refined poster for this project. I decided to use this treatment to create an identity for the expo by using this imagery in other settings, such as web advertisements, VIP passes, event tickets, digital tickets, a Website splash page with a mobile version and a brochure/pamphlet with details about upcoming event throughout the expo.