This is a project where I explored the possibility of re-designing the logo for the Toronto Public Library. Research was conducted in order to better understand the organization, what is had to offer and its values. All of the research that was gathered was put into consideration in the process of the re-design. The findings were as follows: The organization is more like a community hub where an exchange of knowledge creates innovation and connections. The organization needs to present itself more like a community centre and less like solely a library, because the organization offers much more than books and researching tools.
The design objective is to present the organization as a network of places that fosters community, the exchange of knowledge which provides tools for innovation. The digitization of the library books is to show modernity and the library’s many technological facilities. The pixels also represent diverse pieces of a community coming together. Green is used to represent growth. Cyan is used to represent high energy or activity and indigo is used to represent intelligence or knowledge.
I also created a brand guidelines document to go along with this project and I have included only the most important excerpts from this document.
This project is in now way associated with Toronto Public Library and was only an exploration for educational purposes.