Banyan Batiks by Northcott
Northcott Silk Inc. is a wholesale fabric company that distributes internationally. Banyan Batiks is a division of Northcott, offering handmade batiks from Indonesia. The company distributes fine cotton printed fabrics for the quilt, craft and home décor industries.
As the lead marketing graphic designer for Banyan Batiks I am responsible for designing catalogues for each release, occurring quarterly. Banyan Batiks' launch began with it's September 2017 Catalogue, where in I created engaging spreads featuring fabrics and quilts created for that release. I produced two catalogues for the January 2018 release. One catalogue featured the ongoing and re-orderable collections called The Essentials. The second catalogue featured the January 2018 collections.
I also designed the unique branding and title artwork that represent each collection. These catalogues are used by both fabric shop owners and sales representatives. The catalogue is used by the reps as a selling tool and as a visual aid to ease the process of reordering for the shop owners. The charts featured in the back of the catalogue detail how much fabric needs to be purchased for each pattern kit. View the full catalogues here: January 2018, January 2018 Essentials & September 2017.